Released on = January 2, 2006, 7:06 am

Press Release Author = How To Products Excel

Industry = Small Business

Press Release Summary = It is quite an achievement when a niche non-fiction book
remains consistently at the top of the bestseller lists for a period spanning six
months; an achievement that is all the more difficult to fathom when you consider
that the subject matter has nothing to do with sex, drugs, rock and roll or the
like; subject matter that might even be regarded as mundane in the extreme.

Press Release Body = It is quite an achievement when a niche non-fiction book
remains consistently at the top of the bestseller lists for a period spanning six
months; an achievement that is all the more difficult to fathom when you consider
that the subject matter has nothing to do with sex, drugs, rock and roll or the
like; subject matter that might even be regarded as mundane in the extreme.

What is the secret?

o What drives a book with a commonplace topic to the top of the lists and keeps it
there for months on end?

o What causes it to attract mass appeal within its prescribed niche?

It must be best of its kind but even that is not enough to create a No. 1 bestseller
that stays the course.

You need more, much more, and it comes in the shape of a timeless but little-known
secret of which 99.9 percent of writers are completely unaware.

Only a handful of established authors use it, either consciously or subconsciously.

And yet this timeless secret is freely available to every writer, every would-be
published author, if only they knew how to access it.

It is simplicity personified, it is perceived wisdom handed down through the ages to
a fortunate few; it is the concealed catalyst that creates bestsellers.

Here is an example of its incredible power.

The book referred to in the opening paragraph of this article is by Jim Green.

It is a book that clearly identifies with a traditional, rapidly growing global mass
market - but a market that is already on the brink of saturation.

"Your Retirement Masterplan" (How To Books ISBN 1857039874) was first published in
October 2004, reached the No.1 spot out of 3326 competitive titles on Amazon.co.uk
within days, dipped in time to No.3, then hovered in the top ten for the next six
months.

Thereafter it reclaimed the No.1 spot and has retained it consistently ever since.

This incredible staying power persuaded the publisher to forge ahead on a 2nd
upgraded, cosmetically enhanced edition which will hit bookstores world wide in
February 2006.

That will sustain the momentum but perhaps only temporarily because it could be
broken when the author's latest book "How To Earn Money In Retirement" (How To Books
ISBN 1845281128) is released in April 2006 and proceeds to knock its predecessor off
the No.1 spot for the keyword 'retirement' on Amazon.co.uk.

This information is provided not to impress but as positive proof of the remarkable
influence exerted by the timeless secret that spills over from topping bestselling
lists online to generating massive sales offline in bookstores all around the world.

Have you guessed what the secret is?

Perhaps you have, more likely you have not, but when you do discover it you will
know what you must do FIRST to create a guaranteed bestseller BEFORE you write a
single word.

You can uncover the timeless secret by visiting this website.

http://1st-creative-writing-course.com


Web Site = http://1st-creative-writing-course.com

Contact Details = Jim Green||20 CROFTHEAD STREET||UDDINGSTON , G71
7LB||$$country||||44-01698-810152||jimgreen@writing-for-profit.com||http://1st-creative-writing-course.com